The Business of Expos: Why 90 Events Are Happening in 2026 | Sonata Naujokaitė | Ep. 067
In this episode, Dinos sits down with Sonata Naujokaitė, Founder of expo-consulting and one of the industry’s leading expo and event strategy experts.
Having managed more than 17 international expos per year across multiple brands, Sonata shares what really happens behind the scenes of major events and why successful expo participation is far more complex than most companies realize.
We also discuss:
The future of expos and conferences
Why there are already 90 online trading expos planned for 2026
How companies can measure event ROI properly
AI, digital clones, and the future of personal branding
The importance of getting the right people in the room
Common mistakes businesses make at exhibitions
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